{"id":8058,"date":"2025-12-02T17:15:53","date_gmt":"2025-12-02T17:15:53","guid":{"rendered":"https:\/\/www.esthermollema.nl\/?p=8058"},"modified":"2025-12-08T15:27:04","modified_gmt":"2025-12-08T15:27:04","slug":"inclusion-is-contagious","status":"publish","type":"post","link":"https:\/\/www.esthermollema.nl\/en\/inclusion-is-contagious\/","title":{"rendered":"Inclusion is contagious"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.esthermollema.nl\/wp-content\/uploads\/2025\/12\/freecompress-Scherm_afbeelding-2025-12-02-om-18.04.14.jpg” alt=”Gedrag is besmettelijk Esther Mollema ” title_text=”Gedrag is besmettelijk Esther Mollema ” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Image: Juan Genov\u00e9s\u00a0<\/em><\/p>\n

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How kindness, happiness and cooperation spread like a spark from the campfire<\/strong><\/p>\n

Kindness can seem small: a smile, a compliment, a helping hand. But small gestures can have a huge reach. One act of kindness can set off a chain reaction that affects people up to three social steps away. Inclusion and positivity turn out to be literally contagious.<\/p>\n

The campfire as a starting point<\/strong><\/p>\n

Human beings have lived in groups since prehistoric times. Living together was the smartest survival strategy: together you could keep watch, hunt, share food and protect one another. Around the campfire, cooperation emerged, and our brain adapted to that.<\/p>\n

The human brain developed into a social organ, oriented towards safety, connection and cooperation. Even though we now live in offices, cities and digital networks, our brain has largely stayed the same. We want to belong, we are sensitive to exclusion and we look for recognition and appreciation within a group.<\/p>\n

But that same ancient brain is seriously tested today. We work in large, changing teams with people we barely know. Our brain does not automatically experience that as safe.<\/p>\n

“We are still campfire beings who long for connection, only the campfire has become digital in many places.”<\/p>\n

Behaviour is contagious<\/strong><\/p>\n

People mirror their environment. Not consciously, but instinctively. This was shown in the Framingham Heart Study, in which almost five thousand people were followed for twenty years. In order to really understand why some people developed heart problems and others did not, the researchers kept very detailed information about the lives of the participants, their health, lifestyle, environment and also who they were in contact with (family, neighbours, friends).<\/p>\n

What did they find? How much you eat and whether you smoke is strongly influenced by what the people around you eat and whether they smoke. Your chance of obesity increases enormously if people in your environment are obese. The same applies to smoking. Whether you smoked was strongly determined by your environment, and the same was true for whether you stopped smoking. If your partner stopped smoking, your chance of quitting increased by 67 per cent. If a close colleague stopped smoking, your chance of continuing to smoke fell by 34 per cent.<\/p>\n

Our environment determines what we see as normal. Behaviours and habits such as eating and smoking spread not only via direct friends, but also via friends of friends, up to three steps away.<\/p>\n

Happiness and kindness spread in exactly the same way<\/strong><\/p>\n

Christakis and Fowler, who studied the same data set, discovered that happiness and kindness are contagious as well.<\/p>\n

\u2022 You become 15 per cent happier when a direct friend or colleague becomes happier.
\u2022 You become 10 per cent happier when a friend of that friend becomes happier.
\u2022 You still become 6 per cent happier when it concerns someone who is yet another step removed from you.<\/p>\n

In other words: your mood and behaviour have a measurable impact on others. In teams where respect, helpfulness and trust are the norm, that behaviour spreads naturally. Happiness and kindness reinforce one another.<\/p>\n

“With your positive behaviour you not only make yourself happier, you also unconsciously influence the people around you.”<\/p>\n

How kindness becomes a social norm<\/p>\n

Researchers Nowak and Sigmund (Nature, 2005) discovered how cooperation and kindness can develop even in groups where people are not naturally very helpful towards one another.<\/p>\n

Their theory of indirect reciprocity shows that people like to help because it strengthens their reputation:<\/p>\n

“I do not help you because you helped me, but because others see that I help you, and therefore will want to help me later.”<\/p>\n

That fits perfectly with how our brain has developed. We are naturally strongly focused on safety within the group, because that safety once guaranteed our survival. You may not always help someone out of convenience or sympathy, you are busy, you do not know the person, or you do not really like them, but your brain still encourages you to do it. Why? Because visible helpful behaviour gives you a positive reputation. And people with a good reputation are more likely to be trusted, valued and invited to cooperate.<\/p>\n

When we see a lot of positive behaviour around us, we start mirroring it automatically. In groups where people regularly help one another, that behaviour becomes the norm, and it is precisely the person who does not help who stands out. In such environments a culture emerges in which kindness and involvement become the standard, the natural language of the group.<\/p>\n

In environments where helpfulness is visible and valued, a culture emerges in which not helping is what stands out. Kindness then becomes the language of the group.<\/p>\n

You can start the movement today<\/strong><\/p>\n

Real change rarely starts with a big plan or an inspirational session. It starts with one person who does something differently and keeps going. Small, deliberate actions that are repeated daily often have more impact than big, loudly announced programmes.<\/p>\n

Anyone who acts with attention, kindness and involvement sets a movement in motion without realising it. Others mirror that behaviour and pick up the tone, energy and attitude. A kind gesture makes it safer for others to be kind as well. A listening ear invites openness. Step by step, this creates a culture of trust.<\/p>\n

You do not need to be in a leadership position to create change. With your conscious choices you help set the tone in your team. Your actions can create an environment in which people feel safe, seen and involved, and therefore collaborate and learn better.<\/p>\n

How can you strengthen the norm of kindness?<\/p>\n

Here are a few ideas to speed up the building of an inclusive culture:<\/p>\n

\u2022 Compliment people who help others and name their contribution. Positive attention strengthens desired behaviour.
\u2022 Make visible how kind behaviour improves cooperation and shifts the atmosphere. What is seen is repeated.
\u2022 Focus on what goes well. Pay attention to the examples that strengthen the norm, not to the exceptions that deviate from it, because unfortunately those can also become contagious if you give them a lot of attention.<\/p>\n

When helpful behaviour is consistently valued, it naturally grows into the standard. Kindness continues to exist when it brings social advantage and is visible.<\/p>\n

In such an environment people are not only kind because they want to be,
but because it is the natural language of the group,
a language in which trust, cooperation and joy reinforce one another.<\/p>\n

Will you start your movement today?<\/p>\n<\/div>\n

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How kindness, happiness and cooperation spread like a spark from the campfire<\/p>\n","protected":false},"author":3,"featured_media":8054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nInclusion is contagious - Esther Mollema<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esthermollema.nl\/en\/inclusion-is-contagious\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inclusion is contagious - Esther Mollema\" \/>\n<meta property=\"og:description\" content=\"How kindness, happiness and cooperation spread like a spark from the campfire\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esthermollema.nl\/en\/inclusion-is-contagious\/\" \/>\n<meta property=\"og:site_name\" content=\"Esther Mollema\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T17:15:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T15:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esthermollema.nl\/wp-content\/uploads\/2025\/12\/freecompress-Scherm_afbeelding-2025-12-02-om-18.04.14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1128\" \/>\n\t<meta property=\"og:image:height\" content=\"1404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Esther Mollema\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Esther Mollema\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/inclusion-is-contagious\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/inclusion-is-contagious\\\/\"},\"author\":{\"name\":\"Esther Mollema\",\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/#\\\/schema\\\/person\\\/805c59899d86202b3c7169b753fb95e9\"},\"headline\":\"Inclusion is contagious\",\"datePublished\":\"2025-12-02T17:15:53+00:00\",\"dateModified\":\"2025-12-08T15:27:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/inclusion-is-contagious\\\/\"},\"wordCount\":1216,\"publisher\":{\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/#\\\/schema\\\/person\\\/805c59899d86202b3c7169b753fb95e9\"},\"image\":{\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/inclusion-is-contagious\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.esthermollema.nl\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/freecompress-Scherm_afbeelding-2025-12-02-om-18.04.14.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/inclusion-is-contagious\\\/\",\"url\":\"https:\\\/\\\/www.esthermollema.nl\\\/en\\\/inclusion-is-contagious\\\/\",\"name\":\"Inclusion is contagious - 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